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No one can find your Web site? No one is buying anything at your Web
store?
Have
a good Web site but no one visits it? If you do a Google search on
your business' or organization's name, but do NOT find your Web site,
you need NETability's Search Engine Optimization/Marketing
services. This is worse than not having any Web site at all! You've paid
to have it created, you pay every month to have it hosted, and you may
even be paying for maintenance. But the site does you no good because
no one can find it. Why bother to have a Web site that no one can find?
Don't get rid of that Web site, let us fix it for you.
Not
happy with your Web site?
You have a Web site, but it is not doing anything for your business. No
one can find it on the search engines, and you think that you have wasted
your money. Maybe, or maybe not! While it is not very difficult
to put together a Web page (high school kids can do it), it is
difficult to create an effective Web site. Effective Web design
requires in-depth knowledge of how the Web works -- knowledge that we
have here at NETability. Our Web Review will provide
you with answers and options, including costs.
Not sure you need a Web site?
We can do a Competitive Web Analysis to see if
you are losing mind share and marketshare to competitors who are already
on the Web. Combined with our Feasibility Study,
you will have a more complete picture of your Web prospects.
Considering a Web site?
As you consider and then finalize your plans for your Web site, we can
help you lay a solid foundation for your Web site -- determine reasonable
goals and brainstorm domain names, Web site topology, click paths, and
visitor needs. We can participate in and/or facilitate these discussions
for you as part of a Web site development effort or as separate consulting
services.
We also offer some of our most popular consulting services in these packages.
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Search Engine Optimization and Marketing Services.
Search engines provide FREE traffic to your Web site for years! Unlike
the pay-per-click Web marketing model, search engine optimization should
bring you traffic long after you've paid for it. Search engine optimization
does have a substantial up-front cost, particularly if you are doing
it AFTER your Website has been developed and published on the Web.
Many Web developers are simply graphic designers who, while talented
in their field, have acquired Web page design software and think that
all they need to create effective WEb sites is to use the software.
They don't understand the difference between the print medium with which
they are familiar and a Web site. Other Web developers are "techies"
who are in love with the "cool" things that can be done with
Web technology, and they don't understand that real people visit Web
sites -- real people who don't always have brand new, highly powerful
computers, the latest in software, and high speed Internet connections.
At NETability,
we've been developing Web sites since 1995. We understand the difference
between a Web page and a printed page. We understand that an effective
Web site must serve 2 very important, usually compatible audiences -
(1) visitors/prospects and (2) the search engines. Inexperienced Web
developers often forget the search engines or they design using old
assumptions about search engine friendliness (if they tell you they'll
be taking care of the "meta tags," that means they don't understand
search engine friendly design).
Successful search engine friendly design doesn't need to do anything
tricky to "fool" the search engines. It's just good Web site
design, with the needs of the search engines kept in mind every step
of the way.
NETability,
Inc. Search Engine Optimization/Marketing includes:
- Domain
names -- many organizations make mistakes in choosing their domain
names, but the mistake can be remedied, if you know how...
- Design
-- real search engine friendly Web sites are "friendly"
from the beginning, the design of each page, the technology used (HTML,
JSP, ASP, or CFM), the writing (yes, keywords are still important,
but not in "keyword meta tags"), and the organizaiton.
- In-bound
linking strategies -- search engines need to follow a trail to
get to your Website, and the right in-bound links provide that trail.
- Competitive
Web Analysis Services.
You wonder about the competition,
but don't have the time to check yourself? You may be falling behind
in your marketplace without even knowing it. This is a good companion
to the "Feasibility Study" (above) if you are considering
a Web site development effort.
NETability,
Inc. "Competitive Web Analysis" includes:
- Competitor
Web Effectiveness -- which competitors have Web sites and how
effective do they appear to be
- Search
Engine Study -- which competitors show up, where, and why (and
are any of them violating your copyright or trademarks)
- Link
Analysis -- what inbound and outbound links do your competitors
have, and what is their apparent linking strategy (if any)
- Visibility
Analysis -- are competitior Websites getting more traffic than
your Website is? Find out how much traffic they are getting, and what
you can do to keep up (or pass them).
- Web Review Services.
If your Web site is starting to look "dated,"
it is not alone!
Over the past few years (very few!), Web and Internet technologies
have been changing so rapidly that it has been all but impossible to
keep up with them. A Web site which was leading edge in 2000 (or even
2002) may now look "old hat." If traffic or business is dropping
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NETability,
Inc. "Web Review" includes:
- Viewability
Evaluation -- how does your Web site look on the major browsers
and platforms
- Usability
Evaluation -- is your navigation effective and are your Web pages
"friendly" to visitors
- Inbound
Link Evaluation -- how many in-bound links does your Web site
have, are they accurate, and do they provide appropriate traffic
- Internal
Link Evaluation -- do they all work correctly and are they effective
- Outbound
Link Evaluation -- are they helpful or detrimental
- Search
Engine Optimization -- developing appropriate and successful keywords
and leveraging page content.
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